SIA ADVISORY
Fractional General Counsel

Executive legal leadership — without the full-time hire or Big Law billing rates.

Fractional General Counsel for growth companies looking to build a legal function before their full-time hire.

Start a Conversation
What You Get

Sia Advisory vs. Traditional Outside Counsel

Contract Lawyer / Law Firm Sia Advisory
On-demand, direct line to the senior attorneyVaries✓
Embedded in day-to-day business decisions—✓
Architects and builds the legal function itself—✓
Manages outside counsel and legal budget—✓
Predictable monthly engagementBilled by the matter✓
Scales with you as the company growsVaries✓

Why work directly with me

Direct access
No staffing layer, no rotating associates, no junior handoffs — you work with me, directly, every time.
Legal function architect
I design how the legal function itself should run — outside counsel strategy, budget, staffing, escalation structure, and lean, result-focused workflows and team designs.
Business judgment
Ownership and prioritization, not a task queue — legal judgment applied to how the business actually decides. Guidance built to be executed by the working team, not research memos written for other lawyers.
20+ years of in-house leadership
Spanning Fortune 50 matrixed organizations to PE-backed, high-growth companies — with a client- and customer-centered lens on legal and risk matters.

What I Build

Meeting business teams where they are — with action-focused solutions built to get to launch.

Client-Centric Guidance
  • DTC, e-commerce, social, and retail go-to-market
  • Pricing and promotion design
  • Customer messaging, social media, and influencer/partnership agreements
  • Claim substantiation and advertising defense
  • Innovation and customer-differentiation strategy
Transactions & Contracts
  • Protecting confidentiality and crown-jewel proprietary information
  • Supply chain, manufacturing, and vendor agreements; RFP and competitive-bid support
  • Technology standards and licensing strategy; IP strategy and portfolio guidance
  • Corp Transactions — M&A, licensing, transaction diligence and readiness
Building a Resilient Business
  • Dispute Oversight & Strategy — competitor disputes, customer complaints, regulatory investigations
  • Compliance programs, code of conduct, and independent conduct reviews
  • Workplace policy and internal process design
  • Enterprise risk frameworks, including cybersecurity risk diligence and sustainability/ESG programs
  • Legal function design — budget, staffing, and outside counsel management
Technology & Innovation
  • AI governance frameworks for responsible adoption
  • Data privacy and data governance strategy
  • AI product counseling
  • Privacy compliance and regulatory readiness
  • Early legal and compliance guardrails to accelerate design, build, and launch

Who I Can Help

I help growth-stage and founder-led companies get to their next level — prudently, on-plan, and within the budget and resource constraints that actually exist. My role is to bring senior legal judgment to leadership teams who need to move quickly and strategically without sacrificing rigor along the way.

Scaling past reliance on outside counsel alone
Preparing for a raise, transaction, or major commercial milestone
Preparing for third-party diligence or a legal health check
Looking for senior judgment on the timeline the business actually runs on

Engagement

Monthly retainer blocks, scaled to the level of involvement your company needs. Major transactions, litigation, or investigations are separately scoped.

How I Compare
Sia Advisory vs. Full-Time GC
Sia AdvisoryFull-Time GCComment
Cost✓—A fraction of the cost — ~$10K/month vs. $500K+ in exec-level comp and benefits
Availability & Response Time✓✓Comparable — both offer direct, fast access
Staffing Flexibility✓—Scales up or down as needs change — a full-time hire is fixed headcount
Roll-Up-Your-Sleeves Execution✓TBDVaries by individual — some GCs manage, not all execute hands-on
Ramp-Up Time✓—Immediate vs. weeks to months to hire and onboard
Cross-Company Perspective✓—Patterns and judgment drawn from multiple companies, not just one
Scope of Involvement✓TBDA full-time GC's day-to-day proximity can mean broader, more reflexive involvement across the business; I take a roll-up-your-sleeves approach where I do engage — selectively, where legal input is strategically decisive
Full-Time Oversight—✓A full-time hire is watching every issue as it happens; some businesses want that, others don't need (or want) a full-time legal presence looking over their shoulder
Focus of Time✓—My time as an outside advisor is entirely client-facing; a full-time GC's time is also spread across internal meetings, cross-functional coordination, and the organizational demands that come with being embedded staff
Sia Advisory vs. Big Law Atty
Sia AdvisoryBig Law AttyComment
Cost✓—$10K–$20K+/month, scaled to need — vs. $1,500–$1,900+/hr billed by the matter
Availability & Response Time✓—Direct access vs. often queued behind other client matters
Staffing Flexibility✓TBDFirms can flex staffing too, but it comes at premium hourly cost
Roll-Up-Your-Sleeves Execution✓TBDOften delegated to junior associates rather than the partner directly
Embedded Business Context✓—Ongoing relationship and business fluency vs. matter-by-matter engagement
Builds the Legal Function✓—I bring the experience to design and run the legal function itself — not just execute individual matters
Focused, Right-Sized Support✓—You get my direct, senior attention — scoped and sized to exactly what your business needs
Multi-Atty Staffing (Relationship Owner + Experts)As needed✓Firms can staff a relationship partner plus specialist experts on one matter; I work solo, with access to screened, vetted specialists when truly needed
Engagement Tiers
TierIncluded HoursMonthly Base
Flexible / Ad Hoc AdvisoryNo fixed hoursBilled hourly, as-incurred
Advisory / Ongoing SupportUp to 6 hrs/week$10K/month
Embedded Fractional GCUp to 12 hrs/week$20K/month

Additional hours beyond your included block are available at a discounted rate based on your service level.

Additional support models are available for more embedded or board-level engagements — scoped individually based on need.

For a fraction of the cost of a full-time General Counsel hire — commonly $400K–$700K+ in total compensation at this stage — or of Big Law partner rates, often $1,500–$1,900+/hr and higher in many markets, you get direct, senior legal judgment scaled to what you actually need.

Ron Sia

Background

A career built across organizations of every scale and complexity — from Accenture, one of the world's largest consulting firms, to Procter & Gamble, a Fortune 50 global leader, where I served as lead commercial counsel for Gillette's $6B+ global brand within one of the industry's most complex matrixed organizations. I later led legal strategy at SimpliSafe, a high-growth, PE-backed disruptor in connected home security — including guiding the company through its own 2025 private equity transaction. That range means comfort operating inside large matrixed structures and building a legal function from scratch in a fast-moving, investor-backed environment.

Finalist, 2025 In-House Counsel Impact Award — Law.com / ALM

Let's talk

ron@sia-advisory.co · LinkedIn

© 2026 Sia Advisory